Do you remember the days of real horse trading? Looking back on them, it seemed so simple. Buy a horse. Sell a horse. Trade a horse. You had to be sharp, knowledgeable and sometimes skeptical. You learned as you progressed. " Fool me once, shame on you. Fool me twice, shame on me." I made some good deals and some bad deals, but I didn't make the same mistakes twice.
I began selling horses about age 11. People didn't seem to care that I was making these deals with out benefit of adult supervision. My money was green and that was all that mattered. Once I wanted a pony and cart, so I bought the cart and talked my older sister into buying the pony. She paid a lot for her too- I think $50! Horses were cheap then. $100 for a older broke gelding, $300 for a younger one.
But buying and selling horses today is almost a completely different thing. Now we have Cell phones, personal computers, web pages, Facebook, Twitter, Instagram and so many equine sites that I can't even begin to name them instead of the local paper or a post card tacked up at the feed store.
You have trainers of every sort with YouTube Videos and you can even post your own video faster than you could recite the Pledge of Allegiance.You have the power and knowledge of the planet in the palm of your hands!
So why, oh why,do we still see ads that are SO bad? Just some local examples~
"Bay Overo Gelding. Rides Western, Pleasure and Some Trail. Loads, Ties, Baths and stands for Ferrier. Sound with no issues. Very Athletic, Excellent Barrel Prospect, Just needs a Job!"
"3 little Horses for my daughter but they need more care and attention than we can give. Beautiful animals need loving home. Pictures did not come out good because of rain. Must see.... if you have any technical question about them I don't have answer because I m not a right person to ask but you are more than welcome to stop and see them and check your self"
"I have my 10 year old gilding for sale or trade. I broke him about 4-5 months ago. He's pretty gentle and easy to handle. But he is an Arab and a little green so he needs a rider who isn't afraid to show him who's boss. He's a great trail horse. Lifts all his feet. Had his teeth floated when I got him. He's also gun broke. You can shoot what ever you want off his back and he won't throw you off. I don't have any paper work on him hints why I'm only asking 500 or trade. I'm willing to trade for other horses,cows,guns, ranch quad, or really any man stuff. "
"Horse for sale he's bout 20 years old gelding quarter horse please call or text if interested"
I haven't included the pictures that headed up these ads, but I'll get to that too.
These are the information tags that get me shaking my head:
" Barrel Prospect"
" Just needs a job"
"I don't have time for him"
"Has no kick,buck,bite or rear in him"
Selling a horse is hard enough! Horse ownership is dying luxury. To sell a horse,( or almost anything else,) you have to create desire. Make the reader of your ad just drool over your horse. Make your sale animal the best thing he's ever read about- and do it all without over exaggerating your horses skill level!
|What information could you get from a picture like this?|
Begin by writing your ad as if you were buying a horse yourself. What are you looking for and why does your horse qualify? You must have had a reason for buying him in the first place.
Take a moment to read SOLD ads on big websites like DreamHorse. What made those horses appealing?
|Amatuer friendly,willing, talented, APSL! (Gala)|
|Bay Lusitano Gelding|
Look at this SOLD ad. It announces up front that this is a horse that an Amatuer could ride, It's friendly, willing and talented. Then it says Bay Lusitano Gelding. The rest of the ad shows several well taken pictures , the age of the horse and a price. Contact information that is clear and concise.
Use your best description, use positive words. Say what your horse is NOW- not what you think he may turn out to be,...as a last resort... if someone who knows horses can get him and train him. Not every horse is a "barrel prospect" and in fact just saying that means that you have never taught that horse the word Whoa.
EXAMPLE: Wonderfully Marked Bay Overo Gelding. Fun to ride. Friendly in your pocket kind of horse. Can turn on some speed. Needs an intermediate rider. Price $XXXX Come take him for spin around the Ring, load him up and take him home!
Overusing phrases like " He needs a job", or " I don't have time for him" tells me that he is probably as wild as the East Wind and will need a lot of work. And FYI ...every horse will bite, kick rear and buck if frightened,threatened or hurt, so STOP putting those things in your ads.
Please take the time to actually put a halter on your horse when you take his picture. Call your spouse, kid,neighbors or friends to come hold him while you take his picture. And here is a novel idea; how about a curry comb? They are cheap enough to own- use one with some vigor before the picture is snapped.
Butt pictures of your pony? STOP! No one cares! In the early 50's it was fashionable to take those butt snaps of heavily muscled quarter horse stallions. What interested buyers want to see now is conformation. Take those pictures in a flat pasture, driveway or even the street, but take them!
I do not want to see your helmet-less two year old riding, leading, kissing or brushing the horse. I don't want to see any person in the picture unless they are riding the horse in the way you are intending him to be sold. If you are jumping the horse, have proper footgear and headgear.
If you are reining, show me a picture of him loping. Pleasure horses; how about a nice framed jog picture?
And even a simple picture will do the trick.
|Set your horse up as squarely as possible. Have him clean as a whistle! Mane and tail brushed, feet trimmed. A simple background helps focus on the horse.|
Use the Video function of your cell phone to take controlled video of your horse.CONTROL being the word I stress here. I sure don't want to see him tearing around your corral, a debris strewn pasture or muddy paddock. Not everyone has a beautiful indoor arena, but almost everyone has a flat, safe space to lunge their horse.
And my most hated type of picture in a horse ad... people standing on their horses. Really. Just Don't!
Happy Horse Trading!